"MR. GREY BEARD" OR THAT MAN WITH GREY HAIR!
The first one starts out like a sporting event. Two announcers, one black, one white, holding microphones,doing a running commentation on the action behind them. A good looking man goes into a night club,and the camera focuses on him as he makes progress to a lovely young lady, who gives him a sour expression, and turns away from him. A buzzer sounds, and the commentators say "Uh-oh! Rejected!"
Then, we are treated to the solution to the "problem", as the man colors his beard with a little brush,and darkens his grey beard with a special hair coloring for men! We are told that in as little as five minutes, his grey is all gone! Once again he goes to the night spot, and when miss sour puss sees him now, she smiles, hugely, grabs him, throws herself on him,and kisses him,and the commentators now say" Home run!"
This commercial is so offensive on so many different levels,I hardly know where to start. But, let's begin with the basic premise, of social interaction between men and women as being some kind of sport, and in order to be a "winner", the man has to get the first girl that appeals to him. This notion is degrading to both the man and woman alike. It doesn't deal with the idea that perhaps the lady is there with another man, or that she may be married or engaged,and it certainly doesn't address the possibility that she may be all wrong for him, or vice-versa. No. There is no chance for them to get to know one another. It implies,that this woman is so shallow that she takes one look at him,and soley on the basis of his grey beard,he isn't good enough for her. So, knowing exactly what the turn-off was, he darkens his beard, and five minutes later, she sees his new and improved visage,and instantly falls in love with him. Well! Any woman who is so easily swayed from utter rejection to complete wanton abandon in a public place,over the color of a man's beard has a screw loose, and isn't to be trusted! And any man who hooks up with a woman like that is bound to be getting a good dose of an STD! That man could have taken that same five minutes, and shaved his beard off,and removed the problem just as easily, and just as well, and then used his head and rejected the woman, in favor of another woman.
Then, there is the commercial of a man waking up,and finding himself alone, and wondering if people notice his grey hair. The scene is grey, his clothes are grey,and it is a dismal overcast day. For this man to not be depressed would be difficult. But, all of a sudden, he decides to color his hair, and miraculously, the sun comes out, you can see the color of his eyes,and skin, and he starts smiling,and everyone around him smiles at him too. It is a pathetic ploy for the makers of this hair preparation to make out as though men have anything to worry about when they start graying. Unlike women, men usually start slowly graying at the temples,and most women regard this as a distinguishing mark,a sign of maturity,and yes,even virility. I'm not saying that some men might want to color their hair, so I suppose they should be made and offered for sale. But if you think that these commercials are going to cause men to rush out and buy your wares, then they are stupid...as are you!
OUI?
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